Uh-oh! It’s Thursday evening and you meant to post your latest blog on Wednesday morning.
Somehow it fell through the cracks of the mountain of tasks you have on your plate, and the post isn’t even written yet!
The worst part is, this is a reoccurring problem. You know the important of valuable content to your brand and your customers, but actually delivering in a timely manner is a whole other story.
Just like any other process in your organization, content management should have a defined workflow, involving relevant team members, timelines and designated tasks.
Why Your Content Strategy Thrives On Workflow:
- It keeps everyone on the same page.
Producing, editing, approving and posting/sharing content becomes a whole lot easier and more efficient when you define processes. You can meet deadlines and avoid bottlenecks because expectations are clear and concise.
- Errors are easily identifiable.
With a clear roadmap in place, it should be easy to spot an error.
Let’s say Jane is in charge of writing blogs. Whenever she is finished, she hands off to Joe who edits and revises for accuracy and readability. Once Joe is done, he sends it off to Cindy who makes sure to post it on the blog. From there, Sharon will share it on all social media platforms.
If the blog was written and edited, but never wound up being posted, you can turn to Joe to ensure he sent it off to Cindy for posting. If he did, you can enquire with Cindy about the delay.
When team members know their role and how it configures with the whole organization, accountability is easier to enforce.
- Reduces the margin of error.
Using the same example as above and assuming it is a recurring process every week, it is unlikely a team member will not know their role or forget their task. Consistency reduces the occurrence of errors.
Your Content May Be Suffering From Lack of Workflow If…
- Too much time is spent going back and forth on email.
A couple of years ago I moved my team onto a messaging channel called Slack because we were spending too much time going back and forth on email and missing things along the way.
Tools such as Slack help teams (like mine) organize communications based on project or client, as well as giving the option to create private or group channels.
You can “tag” other team members in the channels, similarly to how you do on Twitter, and users can reply back instantly just like a chatroom.
You can share documents, links and videos; it even saves all your messages on the platform forever.
Now, our email is solely for communicating with clients and is not a “catch all” for our day-to-day conversations. When a client sends a topic idea, some edits to a post, a content change request or anything else, we never miss it.
- You’re completing tasks you can delegate to others.
How much time do you spend focusing on your job versus making sure everyone is doing theirs?
Softwares like InfusionSoft help teams streamline projects, campaigns, client relations by assigning tasks to the appropriate person and triggering a sequence of notifications throughout the workflow cycle.
It also leaves a digital paper trail, reducing your margin of error.
Is your team having difficulty keeping up with your content strategy?
Are blog postings sporadic?
Is your Facebook page basically a barren wasteland?
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