In the digital age, your website serves as your first impression for new audiences and consumers. According to a Google study, 83% of U.S. shoppers who visited a store in the last week say they used an online search before going into the store itself. So, having an attention-grabbing and informative website goes a long way in driving new business.
With the start of a new year comes a unique opportunity to review your website design strategy. It can also be an excellent time to analyze new and strategic website designs.
Creating a digital marketing website design is miles more than just plugging in information and eye-catching images. Instead, when creating websites for marketing purposes, pay careful attention to content, accessibility, and behind-the-scenes elements like title and image tags. Combining these factors leads to better SEO and search engine rankings, better engagement, and more conversions from casual online browsers to active customers.
Simply put, when it comes to how to make a website look good, marketers and business owners should go deeper than aesthetic value alone. Instead, consider these new trends and foundational basics of digital marketing website design to create a site that will present a highly visible and solid first impression for new audiences and future customers.
Trends in Web Design to Embrace in 2024
When developing your 2024 website design strategy, look at these ongoing or emerging trends that will enhance your new digital marketing-oriented website design from the inside out.
Ensure Your Website is Designed for Multiple Devices
More than 92% of internet users now access the internet using a mobile phone. Therefore, your website should seamlessly adapt to all screen sizes. Optimally, your website will automatically adjust to be readable and cohesive based on the user’s screen size. However, when launching a new design, testing on mobile phones, monitors, tablets, and multiple devices is best. This will help ensure that your site is accessible and attractive regardless of how it’s accessed.
Have SEO Constantly in Mind Throughout Your Website Design Strategy
SEO has always been important in increasing your rankings on search engine result pages. However, over the past several decades, there have been broad changes in how Google and other search engines connect internet users with the best results for their search queries.
Today, SEO is much more than plugging appropriate keywords into your content. Instead, you’ll want to keep the following guidelines in mind to enhance your SEO.
Include Keywords and Phrases in URLs, Titles, Headlines, Sub-headers, and Tags
Little elements like titles, URL addresses for your individual pages, headers and sub-headers, or image tags are often overlooked in a website redesign. In addition, search engines look at every part of your website to determine your placement on search results – not just your content.
As such, doing a strategic review of all your pages is an excellent way to ensure that these behind-the-scenes details align with your overall SEO strategy and keyword strategy.
Create Better Content
Google and other search engines now prefer websites that offer distinctive, authoritative content that adds something new and essential to the conversation. Because of this, your content can’t just be an overview of your products or services or a basic summary of your industry in general. Instead, go deeper and create content your users will find engaging and informative (and want to read.)
By adding great content to your website through blog posts and articles on your website pages, you will enhance your search engine rankings, and build a reputation as a trusted resource and a voice of authority in your field.
Do Your Research
What are the keywords that internet users plug in to find websites like yours? What pages, blog posts, or other aspects of your website were most visited and considered most helpful, and which ones fell off the radar? There are countless resources when it comes to diving into the data that will help you make informed decisions on your website design strategy. Start with a conversation with C1M. We can review your website (and your industry) to provide valuable data and information to drive your digital marketing website design strategy going forward.
Use AI Tools to Enhance Marketing Efficiency
Artificial Intelligence (AI) is a trend that shows no signs of slowing down, as new tools are constantly introduced that provide a world of in-depth information on your ideal audience, and how to reach them. From keyword research to content creation, AI tools are streamlining marketing efforts and making it easier to identify the best ways to connect with your future customers.
Not all AI tools are considered equal. There are thousands of options, and it can be hard to narrow down the best AI tools and AI-based initiatives for your business. C1M can help you create a strategic method when it comes to using AI in your digital marketing website design and can find actionable ways to use AI to your best benefit.
Stay Connected and Get Personal
Micromarketing is a relatively new term for reaching a specific group of people in a niche market through super-targeted marketing campaigns.
This can include marketing campaigns, social media pages or posts, website content, and other initiatives designed to connect with certain audience members on a personal level. There are plenty of ways to divide and conquer your email subscriber list or other contact sources based on a range of demographics like age, interests, shopping habits, and more.
A marketing resource like C1M can help you garner a better and more detailed understanding of your potential customers. Our marketing experts can help you design campaigns to address their pain points and desires.
Discover the Right Web Design and Marketing Strategy with C1M
Creating the best website design strategy is a fluid endeavor that requires a personal touch and a lot of expertise in all facets of SEO, AI, and content creation. Therefore, integrating all elements that contribute to a website’s creation is crucial for increasing sales.
Reach out to our expert team at C1M today to continue the conversation and develop smart strategies that will propel business in 2024 and for many years to come.
