Businesses today rely a lot on social media platforms for consumer engagement, but that shouldn’t be your only marketing investment. Just as using the right keyword helps Google and other search engines display the content of your website to searchers, incorporating the right keywords into your social media content improves your brand’s visibility and helps you gain organic traffic to your various digital properties.
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Running a business in the digital era means that your marketing efforts rely heavily on your ability to get your message in front of an online audience. Social media is a powerful platform for companies of all sizes to reach prospects and customers. If you haven’t focused your efforts on optimizing your social media strategy, now is the time to start. People discover companies on social media, learn about what they offer, and eventually make purchases.
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Small businesses depend on the ability to attract and convert customers. The days of relying on an updated storefront banner are long gone. The place...
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With over 2 billion users, it is safe to say Facebook is the most popular social media platform today. When you get a bad review on Facebook, what can you do to fix it? Let's explore your options.
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We’ve talked about social media and its influence in digital marketing and healthcare a few times before. And when it comes to healthcare, patients want...
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Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media...
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Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime....
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Last year, Pepsi put out an unfortunate ad that went viral in a mere matter of minutes — and not for good reasons. What was...
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There’s no better way to understand your site visitors and how they’re interacting with your content than than by using cold, hard data. That being...
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The number of likes on your Facebook page is a direct indication of your popularity and how many people are seeing your content. More likes...
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With plenty of sites and software available to schedule and automate your social media activity, it’s easier than ever to post at exactly the right...
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Hashtags have quickly become one of the most effective search mechanisms for internet users. Simply put, if you’re not using hashtags as part of your...
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Social media has exploded in recent years, becoming one of the most effective forms of online advertising. Whether you run a brick-and-mortar retail store, e-commerce...
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Not all strategies are created equal. Are your social media efforts hitting the mark or falling flat and ultimately wasting your time? Just because you’re...
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