In today’s highly competitive digital world, establishing a strong online presence is important for the success of any business. A well-rounded online presence includes various...
read moreThe Essentials of PPC Advertising
All new business owners know that a startup begins with building brand awareness and driving in customers quickly. Pay per click (PPC) advertising is one...
read moreBrand Equity Basics for Small Businesses
Would you pay more for a Mercedes than a Kia? If you’re like most people, the answer is probably yes. But why, when they’re both...
read moreBuilding a Brand Awareness Campaign for Your Business
Last week, we tackled the essentials of brand awareness – what it is and why it’s critical for your business. Now that you know the...
read moreWhat Does Digital Presence Mean in Digital Marketing?
You’ve got it all set up – your Facebook ads or PPC search ads campaign is ready to go. Or maybe you’ve got an email...
read moreThe Importance of Social Media for Digital Marketing
Social media can seem sometimes like it’s all fun and games, and visited mostly by the younger generations. Is it just a distraction for business...
read moreWe’ve Cracked the Code on Exceptional Blog Writing
How often have you sat for hours in front of your computer screen, completely at a loss for what to write? Blogging is hard, and...
read more