All new business owners know that a startup begins with building brand awareness and driving in customers quickly. Pay per click (PPC) advertising is one...
read moreConsultant? Here’s Why You Need a Digital Content Marketing Strategy
December 2, 2017
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For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy...
read moreBenefits of Omni-Channel Marketing
April 12, 2016
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The marketing landscape for small businesses is changing. No longer are small businesses forced to use a single medium to promote their products, services and...
read more5 Reasons Why You Should Advertise on Facebook
November 13, 2015
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Still haven’t jumped on the Facebook bandwagon? Whether you run an online business, a local business, or both, Facebook is a powerful tool that can...
read moreWhy You Should Embrace Consumer-to-Consumer Marketing
August 28, 2015
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Still trying to wrap your head around the concept of consumer-to-consumer (C2C) marketing? No, we’re not talking about consumers selling products on eBay or Craigslist...
read moreAre You Getting the Most from Your Radio, TV and Print Advertising?
August 26, 2015
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It’s so often the case we feel we have to make this decision for our business: Should I spend money on radio, television and...
read moreObvious and Not-So-Obvious Benefits of Email Marketing
January 30, 2015
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According to a study conducted by the market research firm Raticati, more than 100 billion emails are sent each day — a number that’s expected...
read moreTop Five Biggest Adwords Mistakes (And How to Avoid Them)
December 3, 2014
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AdWords can be one of the most powerful marketing tools available for driving people back to your website. If you’re not careful, though, it can...
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