Email can be one of the most credible and lucrative content marketing strategies if you know how to use it. But what is more important...
read moreWhat to Do in a Sales Email
February 7, 2018
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Sending an email to a prospect is a privilege, not a right. When a prospect shares their contact info with you, they are offering you...
read moreThe Difference Between B2C and B2B Email Marketing
September 6, 2017
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If you’re like 60% of content marketers, you’re using email marketing and hopefully gaining positive returns. While the online marketing sphere has erupted with new...
read moreThe Good and Bad of Email Subject Lines
August 30, 2017
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It’s an age-old problem of the chicken or the egg? Your email marketing efforts aren’t gaining traction or converting into sales — was it the...
read more16 Ways to Score Big on Email Deliverability
June 1, 2017
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It’s no surprise we love content marketing — email marketing being a big component of that. However, your emails, regardless of how great they are,...
read moreObvious and Not-So-Obvious Benefits of Email Marketing
January 30, 2015
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According to a study conducted by the market research firm Raticati, more than 100 billion emails are sent each day — a number that’s expected...
read moreWeb Design and Marketing – Start 2024 with Success
January 18, 2024
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In the digital age, your website serves as your first impression for new audiences and consumers. Â According to a Google study, 83% of U.S. shoppers...
read moreWhat is a Nurture Campaign?
January 4, 2024
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Connecting your company with new audiences to foster brand recognition is difficult enough, but transforming these connections into actual transactions is even more challenging. Â ...
read moreMaximizing Your Visibility with Google My Business Optimization
December 5, 2023
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  If you’re a brick-and-mortar or local business – you sell products or services in a physical location, or you offer services in a specific geographic area – you can’t afford...
read moreHarnessing the Power of AI Marketing Strategies for 2024 and Beyond
December 1, 2023
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With the start of a new year comes fresh opportunities to examine and evolve your marketing strategies for the months to come. Therefore, 2024 could...
read moreWhat is Ecommerce Marketing?
November 21, 2023
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If you have a business that sells products online, you need to be well-versed in ecommerce marketing to grow your sales and your business. But...
read moreLanding Page Design – What You Need to Know
November 1, 2023
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The art of effective landing page design isn’t a mystery. But it’s essential to the success of your business’s website – it can be a...
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