The Challenge Inspiris a IT Solution company based in Alberta, Canada. Operating in since 1994. They have worked with hundreds of businesses and government departments...
read moreHow Inspiris.ca Can Still Attract New Customers After 2 Decades in Business
Why You Should Be Creating an Omni-Channel Experience for Your Consumers
When you think back to your favorite brands 10, 15 or 20 years ago, you basically had one, maybe two avenues of connecting with them,...
read more3 Questions About Nurture Marketing
At Content.First Marketing, one of our favorite things is to see businesses grow. There is nothing more satisfying than helping a client attract new...
read moreWhat to Do If Your Content Fails
It happens to the best of us. You plan, you organize and you create what you hope will be a stellar content campaign. And then,...
read more8 Must-Know Copywriting Tips for More Conversions
The secret to effective copywriting is more than just words — it’s also largely about visual appeal. Certain elements like the headline, subheadings, and how...
read morePromoting Your Site Doesn’t Have to Break the Bank
Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime....
read moreWhy Workflow is Core to Your Content Strategy
Uh-oh! It’s Thursday evening and you meant to post your latest blog on Wednesday morning. Somehow it fell through the cracks of the mountain of...
read moreHow to Write Copy Your Readers Will Remember
When you see good copy, it’s hard to overlook. All at once it is compelling, engaging, informational and entertaining — how do they do it?...
read moreHow The Steeplechase Company Has Grown to a Leading Digital Market Healthcare Provider
The Challenge Founded by Daisy Wong and John Arnott, the two have over 4 decades of experience, The Steeplechase Company specializes in content and digital...
read moreHow to Segment Your Leads to Grow Your Business
One of the biggest mistakes business owners and marketers make is treating every lead the same. In other words, there are different types of leads...
read moreNurture Marketing In Unlikely Places
I get a lot of questions about just exactly what “nurture marketing” is. For a lot of small business owners and other professional individuals, nurture...
read moreDon’t Overlook Your ‘About Us’ Page
The ‘About Us’ page is some of the most important real estate on your site. It is designed to: convey key points of information to...
read more6 Ways Generate Traffic To a Newsletter
The number of subscribers your newsletter has is a direct indication of its success. If few visitors are submitting their email addresses, then it’s not...
read moreConsultant? Here’s Why You Need a Digital Content Marketing Strategy
For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy...
read more