With the start of a new year comes fresh opportunities to examine and evolve your marketing strategies for the months to come. Therefore, 2024 could be the year that you implement artificial intelligence tools for business growth and your marketing endeavors.
AI tools for marketing are rapidly becoming popular across all sectors and industries, and for a good reason. According to a 2023 study by MailChimp, approximately 40% of small to midsize businesses that have been using AI for less than six months have seen quick results, which jumps to 57% after just one year.
The start of 2024 should be the time that your business incorporates marketing AI tools into all marketing and promotional efforts. However, knowing the best way forward with this new technology can be challenging.
So, how is AI changing marketing? What are the best AI tools for marketing in your unique niche and business? The following fundamentals and AI marketing strategies will help with the initial steps of embracing and using this new technology to the fullest.
How is AI Used in Marketing
Chances are that you have already been subject to how AI works in marketing. Additionally, it is used in various ways, as many leading corporations and service providers are already harnessing this technology to create better user experiences.
A prime example is Amazon. When you log into your Amazon account, there is a suite of recommended products based on your buying habits, search history, and a wealth of other user-generated data. All this information allows Amazon to know you better as a customer. The same is true with Netflix and other streaming services. When you log into Netflix, you’ll see a roster of shows and movies recommended. Essentially those are based on your past viewing habits and ratings. Log into someone else’s account with wholly different interests, and you’ll likely see titles you’ve never seen before or didn’t even realize were available on the streaming platform.
This is the power of AI. Companies can better connect with the interests, personalities, and buying habits of their customers. This can be accomplished with AI collecting and analyzing unlimited data.
Understanding AI in the Context of Marketing
AI is utilized in multiple ways when it comes to comprehensive marketing strategies.
AI content marketing is arguably the most popular form because it saves bloggers and marketers time crafting customer-specific messages. However, the true power of AI extends much further than a few SEO-enriched blog posts.
As any AI marketing agency will attest, one of the most significant benefits of AI marketing tools is the ability to better understand their audience to shape new ideas, campaigns, promotions, and other outreach efforts that will have a strong ROI.
The data AI marketing tools can provide is priceless, creating a detailed blueprint on how to best reach current and future customers.
AI-driven Marketing Strategies for 2024
There are many ways that businesses can incorporate AI marketing tools into their everyday operations. Here are four AI-based strategies to consider now before the new year begins.
Predictive Analytics: forecasting consumer behavior and market trends
You may have statistics or anecdotal knowledge of the success of previous marketing campaigns. But what if you could collect all the details to create a clear picture of what was successful and what needs to be revised?
AI can sift through all the data from your last marketing campaigns and summarize all these bits of information to predict the outcome of future endeavors. Considering a range of consumer metrics, including engagement, purchases, time-on-page, email opens, click-throughs, and more. AI can provide valuable insight that continually shapes and evolves your future campaigns for years to come.
Personalization at Scale: using AI to deliver tailored customer experiences
Another significant benefit of AI is the ability to create personalization for each current or future customer, from when an e-campaign is sent to the overlying message that will grab attention. Because AI can instantly analyze a wealth of data, you have access to the behaviors of everyone connected to your company, allowing you to craft individualized campaigns that resonate on a one-on-one level.
Automated Content Creation: using AI for efficient and effective content production
As stated, one of the most popular uses of AI marketing tools – especially with the rise of ChatGPT – is the ability to create SEO-focused content.
An AI content creation tool can generate sensible and readable verbiage. However, it is still necessary for an editor to review grammar, spelling, and style. AI-generated content should always be considered a first draft or a launch point. Moreover, it’s essential to review every blog post, email message, or snippet of website verbiage before publishing any content that was created with the assistance of AI.
Chatbots and Virtual Assistants: enhancing customer engagement and support
Virtual assistants – or chatbots – are another way businesses can save time on customer support initiatives. Additionally, many companies already use these tools to answer questions faster and provide better service while saving time.
All the data from chatbots and virtual assistants is stored indefinitely. This gives your business even more information about your customers, their pain points, and their buying habits and behaviors.
How to Integrate AI with Traditional Marketing Methods
AI is simply a tool for marketers, not a replacement for your marketing campaigns and far-reaching strategies.
The best approach to utilizing AI is a hybrid approach. Therefore, you can take advantage of the different features of AI marketing tools but balance them with your own experience and common sense.
The Best Way to Embrace AI in Your Marketing Efforts is to Partner with C1M
At C1M, we excel in leveraging AI to revolutionize marketing, a fact highlighted in The AI Imperative . Our team is dedicated to staying vigilant and informed about the ongoing developments of AI technology.
We recognize that AI’s influence goes beyond simple content creation tools such as ChatGPT, which is crucial in refining marketing tactics, boosting brand visibility, and enhancing economic performance. AI in marketing involves a broad spectrum of innovative applications, making it an essential tool for business growth and success.
Reach out to us today to learn more about the distinctive AI strategies that will power the year ahead. With an expert partner like C1M as your backbone with AI, you can make 2024 your most successful year yet.
