Traffic is a direct indication of a blog’s success. The more traffic your blog receives, the more sales/conversions you’ll make; it’s just that simple. While you can always use paid advertising to boost your blog’s traffic, a more cost-effective solution is to craft posts that naturally attract visitors.
Five Ways to Generate More Traffic to Your Blog Posts
1. Interviews With Industry Experts
Have you thought about conducting an interview with a notable figure in your blog’s industry and turning it into a blog post?
Well, you should! This is a great way to provide real value to your readers while generating tons of traffic in the process.
And contrary to what some people may believe, you don’t have to actually sit down and interview this person, nor do you even talk to them on the phone if they don’t have time. Once they’ve agreed to do an interview, you can send them an email containing the questions. When they respond with the answers, compile them into a Q&A-style post and publish it on your blog.
2. Reviews
Another type of blog post that’s guaranteed to generate traffic, and lots of it, is reviews.
People are always searching for reviews online, using them to make smarter decisions regarding their purchases. You can use this to your advantage by publishing honest, unbiased reviews of relevant products and services on your blog.
If you want to go one step further, you can even allow your blog’s visitors to leave their own reviews.
3. How-To’s
Why do “how-to” blog posts work so well?
The answer is because people are always searching for them.
And when a search query is popular, blog posts and other web articles written around them tend to generate more traffic.
If you’re struggling to gain any traction with your blog, brainstorm some different ideas for how-to articles. Regardless of your niche, there are probably dozens if not hundreds of different topics available. Turning some of these ideas into posts will boost your blog’s traffic and popularity.
4. Industry Terms and Definitions
Try creating a list of terms and definitions within your blog’s industry or niche. Few bloggers use this technique, meaning there’s little-to-no competition.
Therefore, creating posts out of industry terms and definitions will allow you to capture a bigger piece of the traffic pie.
5. “Top” / “Best”Lists
You’ve probably seen them before: list-style blog posts.
Whether it’s a “Top 7,” “Best X,” etc., this type of blog post is certain to generate traffic due to their nature.
There’s just something naturally intriguing associated with these posts, enticing users to click on and read them. Not to mention, they are easy to read and appealing to the eye! People are drawn to lists.
If you don’t believe me, try it for yourself by crafting a relevant list-style post for your blog and see what happens. Assuming it’s well-written and contains high-quality content, it will receive more social shares, higher search rankings, and ultimately more traffic.
Did you miss last week’s post on blog and website SEO? No problem! We have more helpful tips for getting prospects to your website.
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Which type of blog post has worked out the most effectively at generating traffic for your site? Let us know in the comments section below!
