The Challenge

The Expo Group (TEG) is a national Trade and Event company, whose mission is “make life easier for trade show organizers, corporate event planners, marketers and exhibitors”.   Facing growing competition from larger firms, TEG engaged ContentFirst to assess its digital marketing efforts, interview senior and marketing management, and recommend a new digital strategy and national message.

Our Approach.

Following the approval of the digital strategy, ContentFirst was engaged to redesign and build a new website, create new foundation content. ContentFirst was also engaged to create a new SEO strategy and train its marketing team on how to deploy and measure results. Apart from the new website, we also help with the following services:

• Brandscript
• Marketing Automation
• SEO

Currently ContentFirst provides website support to TEG’s internal marketing team, as requested.