For SAO, the client wanted to launch their new business with a brand new site. That said, we crafted a website to showcase their expertise and give them credibility. This included foundational content, weekly blogging and email campaign. We created content that focused on educating and empowering prospects, without being “sales-y.”
The main goal for this site was to build their subscriber list to educate their audience. We did this through a series of targeted emails custom lead magnet. Visitors to the site are first prompted with a simple 3-step process. This gets them on the subscriber list. It gives them the option of organizing a consultation, which uses autoresponder emails. It includes analytics, tracking and regular updates, to optimize wording and content.
The final product is a site that establishes SAO as a trusted partner to prospective clients. It gives them the tools and information to make informed decisions.
