In our last post, we covered the importance of Google reviews and why your business should be focusing on them (plus three ways to get them). If...
read moreWhy Google Reviews Are Now Vital to Your Business
May 15, 2019
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Think about the last service you paid for. It could have been for a meal, car maintenance, housekeeping, etc. You might have thought, “Wow! They...
read moreName, Address and Phone Number (NAP) Best Practices
April 24, 2019
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Displaying your business’s name, address and phone number (known collectively as NAP) is a critical step in attracting new leads and sales. When a prospect...
read moreHow to Improve Your Local Search Ranking
April 17, 2019
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When was the last time that you searched for a local business’s contact information in the phone book? If it’s been a while, you aren’t...
read more7 Mistakes to Avoid When Researching Keywords
March 13, 2019
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Are you planning a pay-per-click (PPC) marketing campaign, social media marketing, email or just an organic search marketing campaign? One of the first steps...
read moreHow to Create the Right Page Titles for Your Website
February 13, 2019
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Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its...
read moreThe 5-Step Approach for Blog Post SEO
November 1, 2018
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Blogging is an excellent way for business owners to connect with their target audience. Using this platform, they can inform potential customers about upcoming products....
read moreFive Ways to Boost Search Rankings
October 10, 2018
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Where does your website rank in the search results for its target keyword? If it’s buried several pages deep (or not indexed at all), you...
read morePromoting Your Business with YouTube
September 12, 2018
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Have you thought about using YouTube to promote your business? Pretty good idea, considering YouTube is by far the world’s largest and most widely used...
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Another key for video traffic is keyword use, Embedding your videos to promote your business even more, Promoting Your Business with YouTube, relevant videos for your business, The video’s title is your hook, Tips for Getting Viewers to Your Business’ YouTube Channel, Why transcripts are important for higher rankings
How to Optimize Your Website and Rank High in Search Engine Results
July 11, 2018
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Where are you currently spending your marketing dollars — radio, TV, print ads, or digital? Duplicating content on several pages Duplicating content on your website means search engines are left to choose the best URL to rank higher in search results, which won’t always do you any favor.
read moreHow to Plan Your SEO Strategy for Your Business Website
June 14, 2018
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Search engine optimization (SEO) continues to evolve with each passing year. Needless to say, with the ever-changing landscape, what worked yesterday, last week or...
read moreThe Scoop on Inbound Marketing and Why You Should Use it
April 21, 2016
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There are countless ways to promote a product, service and brand. Basic word-of-mouth, social media, pay-per-click (PPC) and mail advertisements are all great ways to...
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