Social media has exploded in recent years, becoming one of the most effective forms of online advertising. Whether you run a brick-and-mortar retail store, e-commerce...
read moreFinding Your Unique Brand Voice
May 18, 2017
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As you weave your way through the world of social media, blogging and web copy, you may find yourself asking: what is my brand voice?...
read moreHow to Get and Improve Yelp Reviews For Your Business
May 10, 2017
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Yelp ranks very well on Google and other search engines. It has the capacity to dramatically impact how your business is received by customers. What’s...
read more8 Ways to Optimize Your Online Sales Funnel
April 27, 2017
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A sales funnel is a highly effective way to nurture prospects through the conversion process, encouraging them to buy your products or services. Instead of...
read moreWhy Your Social Media Strategy Is Falling Flat
April 19, 2017
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Not all strategies are created equal. Are your social media efforts hitting the mark or falling flat and ultimately wasting your time? Just because you’re...
read moreHow to Truly Understand Your Customers
March 15, 2017
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Understanding your customers doesn’t have to be rocket science, but it does take a bit of poking and prodding, and an intuitive eye for value....
read moreThe Why and How of Outstanding LinkedIn Recommendations
February 18, 2017
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LinkedIn recommendations are perhaps the most valuable, yet underrated tools on the professional networking spectrum. First, let’s be clear on the distinction between a “Recommendation”...
read moreCreating a Mobile-Friendly Website
February 8, 2017
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Depending on the size and structure, conversions can be quite difficult, leaving some webmasters asking if it’s even worth it. Converting a traditional website into...
read moreAre You Creating the Best Content for Facebook Engagement?
February 6, 2017
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As the world’s most popular social media platform, Facebook is an incredible tool and resources for connecting and engaging with your audience. However, if you’re...
read moreAre Your Content Marketing Efforts Helping Your Business?
January 25, 2017
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Content marketing is a powerful inbound marketing technique that involves creating and publishing high-quality content that’s relevant to your target audience. This doesn’t necessarily mean that...
read more5 Easy Ways to Boost Online Sales
April 23, 2016
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Does your business rely on online sales? Here are some simple and effective ways to boost your revenue. Cross-Promote Walmart and Amazon do it, so...
read more8 Bad Habits That Kill a Website’s Credibility
April 11, 2016
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Credibility and online conversions go hand in hand. If visitors don’t view your website as being credible, they’ll be reluctant to make a purchase or...
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