The Internet has revolutionized the way businesses market their products and services. No longer are companies forced to rely on outdated promotional techniques with minimal...
read moreThree Metrics That Don’t Mean as Much as You Think
February 28, 2018
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There’s no better way to understand your site visitors and how they’re interacting with your content than than by using cold, hard data. That being...
read moreWhy Are People Unliking My Facebook?
January 17, 2018
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The number of likes on your Facebook page is a direct indication of your popularity and how many people are seeing your content. More likes...
read moreConsultant? Here’s Why You Need a Digital Content Marketing Strategy
December 2, 2017
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For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy...
read moreWhen Should You Post on Social Media?
November 1, 2017
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With plenty of sites and software available to schedule and automate your social media activity, it’s easier than ever to post at exactly the right...
read more8 Writing Tips BEFORE You Start Blogging
September 21, 2017
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Whether you’re new to blogging or a seasoned pro, the writing process is an ever-evolving skill. We’ve written more than our fair share of blogs,...
read moreHow to Build an Undeniably “Clickable” Call-to-Action
August 16, 2017
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In most blog posts, emails, web pages, etc. there contains a call-to-action (CTA.) CTAs are an important part of the lead generation process and essentially...
read moreWhy Video Is Important for Your Brand and How to Craft Compelling Content
August 9, 2017
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Video is one of the most important marketing tools for consumers in this day and age. The “lazy” consumer often cannot be bothered to read...
read more6 Ways to Start a Blog in a Day!
August 2, 2017
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The biggest misconception about blogging is that it is hard to do, when in fact the true “hard” part is remaining consistent. If you can...
read moreAre You Using #Hashtags to Your Benefit?
July 21, 2017
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Hashtags have quickly become one of the most effective search mechanisms for internet users. Simply put, if you’re not using hashtags as part of your...
read more5 Elements Every Homepage Must Have
July 6, 2017
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A website homepage can make or break a business. For a homepage to be effective, it must: Look good Effectively present the product or service...
read more9 LinkedIn Networking Mistakes That Will Harm Your Brand
June 14, 2017
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LinkedIn is arguably the best online space for professional marketing and networking. When done right, it offers the opportunity to expand your network, enhance the...
read moreUndeniable Reasons Why Your Business Needs a Blog
June 10, 2017
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You might be thinking, “I don’t know anything about blogging,” or maybe you already have a blog but it’s not generating much traffic, so you’ve...
read more5 Essential Blueprints for Your Brand’s Story
June 7, 2017
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Humans naturally crave stories. It’s in our DNA. Stories offer a basis for relatability — something we can see ourselves in; something we can emotionally...
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