Last year, Pepsi put out an unfortunate ad that went viral in a mere matter of minutes — and not for good reasons. What was...
read moreThree Metrics That Don’t Mean as Much as You Think
February 28, 2018
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There’s no better way to understand your site visitors and how they’re interacting with your content than than by using cold, hard data. That being...
read moreHow to Write Copy Your Readers Will Remember
February 21, 2018
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When you see good copy, it’s hard to overlook. All at once it is compelling, engaging, informational and entertaining — how do they do it?...
read moreHow to Stay Inspired to Blog Year-Round
Did you have a resolution this New Year? Growing your business is probably at the top of your priority list. One of the ways to...
read moreWhat to Do in a Sales Email
February 7, 2018
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Sending an email to a prospect is a privilege, not a right. When a prospect shares their contact info with you, they are offering you...
read moreHow to Segment Your Leads to Grow Your Business
January 31, 2018
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One of the biggest mistakes business owners and marketers make is treating every lead the same. In other words, there are different types of leads...
read moreNurture Marketing In Unlikely Places
January 24, 2018
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I get a lot of questions about just exactly what “nurture marketing” is. For a lot of small business owners and other professional individuals, nurture...
read moreWhy Are People Unliking My Facebook?
January 17, 2018
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The number of likes on your Facebook page is a direct indication of your popularity and how many people are seeing your content. More likes...
read more8 Tips to Launch a Successful Pay-Per-Click Campaign
December 20, 2017
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PPC stands for pay-per-click and is a type of digital marketing where marketers pay every time someone clicks their ad. PPC allows marketers to pay...
read moreHow to Find the Best Leads for Your Business
October 25, 2017
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Successful online marketing will bring your business an ever-increasing number of leads every day. This number quickly becomes too large for you to pursue every...
read moreAnalytics: What’s All the Fuss About?
October 3, 2017
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When you think of your marketing strategy a couple of things probably come to mind such as content, copywriting, campaigns, SEO and so on. Lurking...
read moreA Beginner’s Guide to Nurture Marketing
September 27, 2017
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With the boom of technology and spike of customer awareness, people have more options than ever, and they know it. Marketers are tasked with the...
read moreThe Difference Between B2C and B2B Email Marketing
September 6, 2017
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If you’re like 60% of content marketers, you’re using email marketing and hopefully gaining positive returns. While the online marketing sphere has erupted with new...
read moreWhy Video Is Important for Your Brand and How to Craft Compelling Content
August 9, 2017
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Video is one of the most important marketing tools for consumers in this day and age. The “lazy” consumer often cannot be bothered to read...
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