What is your brand voice? Big companies like Red Bull, Coca-Cola, Google, and Microsoft are fully aware of their respective voice and how it impacts...
read moreWhat Is Evergreen Content for Websites?
December 12, 2018
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We all know the importance of publishing fresh, high-quality content to your website on a regular basis. It gives visitors a reason to return while...
read moreTop 10 Benefits of Video Marketing
December 6, 2018
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Online videos have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online video is now easier to...
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Digital Marketing Campaigns for the Holidays
November 28, 2018
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With the holiday season upon us, there’s no better time than now to optimize your digital marketing campaigns. Consumers in the U.S. spent roughly $691...
read morePromoting Your Blog Posts Is Easier Than Ever
November 21, 2018
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After creating a new post for your blog, you should work to actively promote it. Some blog posts will immediately receive traffic once published, but...
read moreSix Steps to Defining Your Brand
October 3, 2018
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As a business owner, your brand identity is everything. It’s more than just your business’s name; it’s the way in which your target audience perceives...
read moreMaking Facebook Work for Your Business
September 21, 2018
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Think Facebook is fazed out and irrelevant for your business? Think again. Facebook is the world’s leading social media networking site, with well over 2...
read moreSupercharge Your Content With Emotions That Click With Your Buyers
September 5, 2018
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Remember that Sarah McLachlan ad for the SPCA? It plays a reel of sad, injured, lonely and forgotten animals to the slow, melancholy tune of...
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Getting to Know Your Customers in The Discovery Phase
August 29, 2018
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Questions are a key component of getting to know someone. Whether it be a new colleague, friend or client, we use questions to understand the...
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Does Your Brand Have Confidence?
August 24, 2018
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Think about the most confident person you know. How is it you know they have confidence? What does it look like when they walk...
read moreHere’s How Not to Start A Sales Email
August 15, 2018
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Think about the last time you went to a networking event or conference, where you were meeting a lot of new people for the first...
read moreDigital Marketing for Family Focused Law Firms
August 8, 2018
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The success of a family focused law firm depends on its relationship with its clients. This relationship needs to be built on communication and trust....
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Four Ways to Beat Content Roadblock
August 2, 2018
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Whether you’re putting out content on a weekly, bi-weekly or monthly basis, you’ve probably found yourself in a pickle, struggling to come up with new,...
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Is Your Business Getting Left in the Dust? A Digital Marketing Tale
July 18, 2018
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This week, I want to share a story with you about two entrepreneurs. My hope is that you will see yourself in them — their...
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