Brand Equity Basics for Small Businesses

December 22, 2020 0 Comments

• Brand Identity

Would you pay more for a Mercedes than a Kia? If you’re like most people, the answer is probably yes. But why, when they’re both...

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benefits of brand equity, brand awareness, brand perception, brand recognition, perceived value

Measure Brand Awareness to Get the Results You Want

December 16, 2020 0 Comments

• Brand Identity

We’ve talked in previous blog posts about brand awareness – what it is, and why it’s vital for your business. Becoming a household brand is...

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business referral traffic, customer interests, get measurable results, measure brand awareness metrics, target your brand to customers

Building a Brand Awareness Campaign for Your Business

December 10, 2020 0 Comments

• Brand Identity

Last week, we tackled the essentials of brand awareness – what it is and why it’s critical for your business. Now that you know the...

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brand awareness, brand awareness campaign, brand identity, find your target audience, your brand's voice

Brand Awareness: Why You Should Tell Your Brand’s Story

December 3, 2020 0 Comments

• Brand Identity

It has happened to all of us at some point- when we hear a jingle on the TV in the background and instantly know which...

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brand awareness in 2020, brand identity, build trust with your audience, tell your brand's story, your brand's voice

Is Your Marketing Message Getting Lost or Delivering Results?

March 26, 2020 0 Comments

• Brand Identity, Marketing

What’s at the heart of a strong marketing strategy? It’s your marketing message. What’s a marketing message? It’s simple: it tells your audience what the...

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brand message, Marketing strategy, turns prospects into customers

Why Is Confidence a Must for Owners to Grow Their Businesses?

January 31, 2020 0 Comments

• Brand Identity, Digital Marketing

Last week, we spoke about letting the customer guide your business and your marketing. This week, we continue our discussion about a marketing mindset for...

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business owners' mindset, confidence in business owners, Grow your business, stand by your brand

Promote Your Practice with This Unique Marketing Plan

November 13, 2019 0 Comments

• Brand Identity, Healthcare Marketing

If you read all the digital marketing strategies of marketing companies, you’ll find most of them saying the same things. Most will give a checklist...

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digital marketing for healthcare, medical provider's brand, promote your medical practice

Understanding How Authority Influences Brand Success

May 8, 2019 0 Comments

• Brand Identity

What is authority and how does it influence your brand’s success? In the Content First Marketing community, we consider authority a core pillar of our...

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Authority, Brand, Brand Success, customer pain points, Who are you serving

What’s Your Social Media ‘Voice’?

January 30, 2019 3 Comments

• Brand Identity, Digital Marketing, Marketing, Social Media

Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media...

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social media, social media marketing, social media tips, social media voice

Six Steps to Defining Your Brand

October 3, 2018 0 Comments

• Advertising and Marketing, Brand Identity, Marketing

As a business owner, your brand identity is everything. It’s more than just your business’s name; it’s the way in which your target audience perceives...

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creating your brand elements, Executing Your Brand Identity, what are core values?, what are your business's core values?, why simple brand philosophy is better