There are approximately 28 million small businesses with fewer than 500 employees operating in the United States, according to the U.S. Census Bureau. Unfortunately, though,...
read more6 Things You Should Do After Launching a Business Website
Many small businesses even now still do not have a website, according to a this study conducted by Redshift Research survey and commissioned by GoDaddy. A...
read moreEffective Online Marketing Ideas for Local Businesses
Do you own or operate a local business? If so, you are probably well aware of the importance of advertising. But when 99% of your...
read more7 Mistakes to Avoid When Researching Keywords
Are you planning a pay-per-click (PPC) marketing campaign, social media marketing, email or just an organic search marketing campaign? One of the first steps...
read moreThe Secret Anatomy of a Good Headline
If you’re reading this, I’ve inevitably caught your attention and my headline “worked.” How did I do this? What caught your eye and made you...
read more5 Habits That Can Kill Your Website’s Credibility
Sally heard about a money saving deal on beautiful custom-made baby blankets from a friend. So, she went to the URL given and noticed the...
read more7 Ways to Attract Subscribers With Your Landing Page
Recently, we have talked about improving your company’s website and using social media for successful digital marketing. But today we’d like to hone in on...
read moreHow to Create the Right Page Titles for Your Website
Search engines look for hundreds of different signals to determine where and how to rank websites in their respective index. Google, for instance, uses its...
read more6 Tips for Hosting Contests on Social Media
Who doesn’t want to get something for free? Just hearing the word “FREE” is enough to attract users’ attention, driving them to take action for...
read moreWhat’s Your Social Media ‘Voice’?
Social media continues to grow larger and more widespread with each passing year. According to the website SocialMediaToday, more than 2.7 billion people use social media...
read more5 Signs It’s Time to Redesign Your Website
Part of maintaining a successful website involves changing the design from time to time. Doing so may add both aesthetic and functional value to your...
read moreWhy Your Website Should Be ‘Accessible’
Do you operate a blog, e-commerce site, forum, or any other type of website? No matter which kind, you’ll want to make sure it’s accessible...
read moreElements of a Successful Brand Voice
What is your brand voice? Big companies like Red Bull, Coca-Cola, Google, and Microsoft are fully aware of their respective voice and how it impacts...
read moreDigital Marketing Trends For 2019
2018 is coming to a close, and naturally we are all in a period of reflection; contemplating our past year as well as what to...
read more