Converting B2B leads into paying customers can often be a long, concentrated effort.
Even with a longer sales cycle, it doesn’t have to be difficult, and with the right rhythm, it can become predictable.
Not all leads are created equal – especially in the B2B arena- and that means you need to know where to spend your time and effort to get the greatest return.
Generating and converting B2B leads often includes a long sales cycle where prospects conduct their due diligence on you, your mission, vision, values, and deliverables before they sign on your dotted line. While this slower sales cadence can feel frustrating, there are a few things you can do to shorten the courtship and increase your conversions.
This free video course will walk you through generating, warming up, and converting B2B leads more efficiently, so you can grow your business more quickly, and with even more confidence.
The Fundamentals
If your business relies on B2B sales, you already understand the value of good marketing-qualified leads. Your sales cycle may also be longer than other businesses in your community, so it’s important that your leads are as qualified as possible when they enter your funnel.
Generating the right B2B leads starts with a solid foundation sources, an optimized system to collect, and a reason for your leads to engage. Learn more in this course.
Optimize Your Presence
Gone are the days of being listed in the phone book and hoping the phone will ring. Nowadays, your online presence is more than just having a website. Do you look professional? Reputable? Modern (up-to-date)? Does your site include the elements your prospects need to feel comfortable doing business with you?
Your online presence needs to tell the right story to the right people. It needs to be smart so you engage your prospects and help them say yes to you. You’ll learn all this and more in this course!
Light Up Your LinkedIn
It’s probably a safe bet to assume you are on LinkedIn, and hopefully using it to gather connections and leads. Because LinkedIn is where business professionals connect, it’s an excellent source for engaging and collecting well-qualified leads. It doesn’t happen with a single post, message, or comment however.
Using LinkedIn to its fullest potential can be a game-changer for your business. You’ll learn how to connect, nurture, and close (at least to a consultation) your network with a plan in this course.
Add Value to the Inbox
B2B sales strategy often relies heavily on email communication to deliver value, coordinate schedules, invite engagement, and more. If you’re sending emails to your prospects every day asking for the sale, you may be doing more harm than good. No matter what your open rate is, your conversion may be nothing more than a drop in the ocean.
What should you be communicating, and how often? What can you offer your prospects? What does it take to stay in front of your prospects effectively? Discover the secrets in this course.
GET STARTED
Enroll in the Course Today
Learn the best practices for generating, nurturing, and converting B2B leads into paying customers – especially in businesses with long sales cycles.
What are you waiting for? Enroll today.
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