Online videos have revolutionized the way companies promote their products.
With faster Internet connections and advanced media playback software, online video is now easier to access.
If you’re skeptical of video marketing, keep reading to learn the five benefits it has to offer.
1) Videos are Shared on Social Media
Social media networks offer the perfect platform to share content, and videos are no exception.
According to an infographic published by MarketingTechBlog, more than 700 YouTube videos are shared on Twitter every minute of the day! And that’s only counting YouTube and Twitter.
Users share videos from other platforms on other social media networks.
The bottom line is that social media users love to share videos with their friends and family. They offer a fun and engaging form of media that connects with the viewer.
2) Video Increased Email Click-Through Rates
Can’t seem to get recipients to click the links in your marketing emails? Try adding a video to it.
By including a video in your emails, you can increase click-through rates (CTR) of emails by as much as 96%.
Furthermore, videos can increase open rates of emails by as much as 5.6%. Want more information on CTR? Click here.
3) Video Encourages Viewer Interaction
Video isn’t a one-way street; it encourages the viewer to interact by leaving comments. All of the leading video platforms support viewer comments, allowing the viewer to converse with the video author as well as other viewers.
Of course, this increased level of audience interaction offers several key benefits, such as greater transparency, increased conversion rates and even the potential for higher search rankings.
Each time a viewer leaves a comment, it adds fresh, new content to the video — content that search engines love.
4) Videos are Immortal
When you publish a video online, it becomes immortal so to speak, allowing people to view it for years to come.
Nearly all of the leading video platforms, YouTube included, do not remove users’ videos unless there’s an issue (e.g. copyright infringement).
After all, it’s in their best interest to keep videos running, as this drives traffic to their respective platforms.
So whether it’s one month from now or five years from now, your video will remain in place, promoting your product or service during this time.
5) Videos are Easy to Create
Contrary to what some people may believe, you don’t need an expensive camcorder and video editing software to produce stellar marketing videos.
In fact, many digital marketers create videos using nothing more than their webcam or smartphone camera.
If your computer has a built-in webcam, click record and start talking. Alternatively, you can use your smartphone to film videos of outdoor environments and settings.
These are just a few quick and easy ways to create marketing videos.
A Bonus Benefit! Video is Mobile-Friendly
The tech industry estimates that people use smartphones and tablets for more than half of all their Internet searches.
But just because website loads and functions in a desktop browser doesn’t necessarily mean that it will do the same in a mobile browser.
Mobile devices have different screen sizes, different browsers and different operating systems, which can lead to compatibility problems.
But the good news is that video is mobile-friendly, allowing users to watch and enjoy videos on all platforms, both desktop and mobile.
What are your thoughts on video marketing? Let us know in the comments section below!
