The goal of any business used to be bringing in as many consumers as possible through the front door. Marketing was only used on television and billboards in order to gain a competitive edge against the competition and attract customers. However, as technology advances, online marketing has evolved as the most effective way for attracting consumers.
At ContentFirst.Marketing, we’ve established our place in the digital era, and we provide companies with the most effective marketing strategy for their business. We are here to help you build your digital marketing plan in a comprehensive and customizable way, ensuring that you don’t risk getting left behind in today’s competitive market.
A Quick Guide to Digital Marketing
It’s important to understand the benefits of digital marketing by first learning that it incorporates all forms of marketing activities. Brands use digital marketing to promote their products or services in order to increase customer awareness and boost sales.
Digital marketing is aimed at achieving the following objectives:
- To grow your products or services sales and profits.
- Create brand awareness.
- Build a strong relationship with your target audience.
- Promote your products, services, or brand.
4 Key Advantages of Digital Marketing
1. Measurability
- Your website is arguably the single most important marketing tool. From your website, you’re able to measure the success of your digital marketing strategy. The metrics of your website will tell you what people are interested in, how they find your website, if they stay on your website, and how easily they can navigate it. Additionally, the main component is easily measured as well, and that is the number of converted sales that come from your website.
2. Affordability
- Small and medium-sized businesses now have the opportunity to reach out to consumers with their online presence. However, with digital marketing, you can reach a larger audience compared to traditional outlets, such as newspapers or magazines. A marketing strategy is not a one size fits all type of concept. There are several plans to choose from, so you find a way to stay within your budget.
3. Speed
- A simple click is all you need to get your message out into the virtual world instantaneously. It takes days to create a printed ad for a newspaper, and there’s no guarantee that it will ever reach the intended consumer. As a result, the benefit of digital marketing is that you can test new forms of ads quickly and adjust your strategy when needed.
4. Engagement
- Ultimately, sales are driven by the relationship between the company and the customer. Additionally, there is no faster way to engage with your customer than digital marketing. You can interact with a broader audience and do much more than list something for sale. Customer engagement is where you speak directly to your consumer, answer questions, seek opinions and much more. This is a terrific approach to marketing your company and you are able to distinguish yourself from competitors.
Four Components of Digital Marketing
1. Establish a Successful Website Presence
- According to Google, 97% of consumers use the web to search for local businesses. Therefore, if your potential customers are online, then you should be, too. Having a solid digital presence is a crucial component of your marketing strategy, no matter the size of your business.
- Setting up a website may sound like a basic first step, but many businesses are still losing potential customers because their website is missing fundamental information customers need. You should be able to attract inbound traffic by reinforcing your brand and what you offer your target audience.
- Provide information about why your product or service is so great. Create a call to action to convert your potential customer into an existing one.
- Make use of your web presence to promote customer engagement with current and potential consumers.
2. The Solid Foundation of SEO Writing
- SEO writing is the process of writing high-quality content based on researching keywords that match the user’s search.
- The higher your content ranks on Google, the higher it will appear in the list of search results given to visitors.
- A study found that the number of clicks a page gets is directly related to whether it’s on the first page of search results. Statistics show that 28% of people will click on the first results on the first page.
3. Creating Effective Online Content
- Millions of pieces of content are published online every day, so what you create must stand out from the rest.
- The best digital content is well-designed and developed with the needs of your audience. Importantly, it keeps your audience informed, answers their questions, entertains, guides decisions, and so much more.
- The more customers you attract, engage, and connect with, the more revenue you will ultimately generate for your company.
4. Be Social Media Savvy
- The use of social media platforms such as Facebook, Twitter, Instagram, Snapchat, etc., are one of the best tools to use when marketing your business.
- Research shows that internet users spend nearly 30% of their online time on social media platforms. Imagine how many prospective consumers you could reach each day if you have an optimal social media strategy.
Build Your Digital Marketing Strategy with ContentFirst.Marketing
Digital marketing is an essential part of your business. Finally, statistics show that digital marketing will continue to be the primary marketing approach in order to stay competitive online.
ContentFirst.Marketing is ready to help you develop the digital marketing strategy your business needs. Together, we’ll develop a plan for your business where you will establish an effective online presence, which will become your company’s most powerful tool. We guarantee that your business will achieve great success. Contact us today.
